I was grocery shopping the other day and I discovered a simple truth. I was about to get milk, regular conventional milk, which was 2 dollars and something per half a gallon container. When reaching it, I got distracted by that nice cardboard container of organic milk. It was 5 dollars per half a gallon, so I thought I couldn’t afford it, and I was about to go and get some bagels but than this thought came to my mind: I have some bread home, we are actually making bread at home, so I didn’t need bagels at that time. I decided to get organic milk and not to buy bagels. I spent the same amount of money that I planned in the first place.

That move made me think that there is a way to afford organic to some point, which would be a good start at least. It isn’t that hard to skip coffee and a donut at the gas station one time to save a buck, and then use that dollar to pay the difference for some organic yogurt. It is mostly just about switching from one pleasure to another.